GETTING CUSTOMERS UP AND DANCING
BRINGING THE HOUSE DOWN IN LOCKDOWN
2020 was a tough year for live music. Venues were closed. Gigs were postponed. But we got 770,000 music lovers to join a one-off live concert… held inside the McDonald’s app.
FROM THE TUNES TO THE TILLS
I’m Loving It Live bought together seven top acts over three days. A one-off chance to see otherwise unbookable big-names. The fully digital experience was part of an intergrated campaign that drove 1m app downloads, grew McDonald’s sizeable social following by 12%, and boosted in-app sales to the tune of £11.4m.